“…Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match. The trick is coming up with meaningful content that people will want to share, and that brings them back again and again. Here are some tips for creating a powerful presence on Facebook that will engage a business audience.”

• 1. Become an Industry Resource
• 2. Engage the Community
• 3. Expand Beyond Your Wall
• 4. Lighten Up

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