5 Social Media Trends to Watch Right Now

5 Social Media Trends to Watch Right Now


Mashable writes: "With social media itself an exponentially growing trend that’s here to stay, many companies both small and large are keeping tabs on new social technologies as they emerge. With new sites, services, apps and practices that help businesses connect more directly with customers coming online at a rapid pace, it’s often helpful to zoom out a bit and keep an eye on upcoming trends on the cusp or just over the horizon." 1. Location, Location, Location 2. Group Buying 3. Mobile Ads 4. Mobile Payments 5. Having a Social Media Policy…Read more …
4 Tips for B2B Marketing on Facebook

4 Tips for B2B Marketing on Facebook


“...Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match. The trick is coming up with meaningful content that people will want to share, and that brings them back again and again. Here are some tips for creating a powerful presence on Facebook that will engage a business audience.” • 1. Become an Industry Resource • 2. Engage the Community • 3. Expand Beyond Your Wall • 4. Lighten Up (Read full article)Read more …
Every company is becoming a media company…

Every company is becoming a media company…


“Every company is a media company because every company publishes to its customers, its staff, its neighbors, its communities.  It doesn’t matter if a company makes diapers or steel girders, it must also be a media company and know how to use all the media technologies at its disposal.  While this has always been true to some extent, it is even more important today, because our media technologies have become so much more powerful.” (via ZDNet)Read more …
Time To Start Taking The Internet Seriously

Time To Start Taking The Internet Seriously


“In short: it’s time to think about the Internet instead of just letting it happen.” Gelernter writes: The Internet is no topic like cellphones or videogame platforms or artificial intelligence; it’s a topic like education. It’s that big. Therefore beware: to become a teacher, master some topic you can teach; don’t go to Education School and master nothing. To work on the Internet, master some part of the Internet: engineering, software, computer science, communication theory; economics or business; literature or design. Don’t go to Internet School and master nothing. There are brilliant, admirable…Read more …
Why HTML5 Isn’t Going to Save the Internet

Why HTML5 Isn’t Going to Save the Internet


Gizmodo explains: "The beardier parts of the web-o-sphere have been abuzz about HTML5, the next version of the language that powers our internet. Will it revolutionize web apps? Will it kill Flash video? Will it fix our gimpy iPads? Yes… and no." "Here's what's really going on. HTML 5 is already working its way into the underpinnings of web apps you use every day, making them faster and more stable than those relying on Java or other plugins. They're more like real apps. It's helping us inch closer to the dream of having real applications…Read more …