What I build.
Websites, email systems, and small software tools — designed, built, and looked after by one person. Websites are usually where the work starts. They aren’t where it ends.
Sites that are easy to run.
Hand-coded sites, or WordPress when you genuinely need to edit it yourself — fast, accessible, measured, and easy to keep current after launch.
This is where most projects start: a landing page for one offer, a small business site, or a refresh of the one you have. Brand and search work plug in when the site needs them.
A good fit when
- You need a clean, complete web presence and someone to own it end to end
- Your current site works but looks and reads its age
- You want ongoing help after launch without hiring an agency
Email that renders everywhere.
Transactional email is the work I know deepest — receipts, confirmations, notifications, and the template systems behind them, built to look right in Gmail, Outlook, and dark mode.
That can be a quick check of an email you already send, one production-ready template, or a full system of templates that share one design and one set of building blocks. List and newsletter setup is here too.
A good fit when
- An email you send looks broken in some inboxes or in dark mode
- Your receipts and confirmations still use a platform default
- You need several templates that stay consistent as they grow
Small tools for the repetitive parts.
When a job lives in an overgrown spreadsheet, a copy-paste routine, or three browser tabs, a small, focused tool usually fixes it.
Integrations connect the tools you already use — a form, a payment, or a booking flowing into your email platform or a sheet. Automations take a recurring task off your plate. Internal tools and browser extensions do one job well.
Anything bigger — user accounts, stored customer data, AI features, several connected systems — is custom-quoted and usually starts with a Discovery Workshop, so the first version is scoped before it’s priced.
A good fit when
- Someone on your team does the same manual task every week
- Information gets re-typed between two tools that should talk
- You have a clear, contained problem and want a working first version
Three ways to price, one estimate.
Every service is priced the way its scope can honestly be defined. The Build your project page puts all three side by side and updates your estimate as you go.
Clearly defined work
Audits, single templates, Quick Wins, and the Premium Website Package. The price is the price.
Defined, but variable
Websites, email systems, integrations, and small tools. The starting price covers a focused scope; we confirm the number together on a call.
Bigger applications
Anything with accounts, stored data, AI features, or several connected systems. Scoped first — usually in a Discovery Workshop — then quoted.
Alongside any of the above
Brand identity (Brand Identity Starter Kit, $1,500) and search & analytics (SEO Foundation, $500; Analytics & Tracking, $1,000) plug into whichever track you start with. Ongoing support plans start at $75/month.
Ready to scope it?
Build a starting estimate, or book a paid Discovery Workshop if you’d rather work out what you need first.
Or send a note if you’d rather start with a question.